So redesigning the site appears to have resulted in a catastrophic crash in sales. Why that would be I have no idea… maybe it’s because people react to “polish” the same way they react to banner-adverts. They just tune it out.
I’m not going back to the old design though. The new design looks great. I think. If anyone has any idea what I’m doing wrong, I’m all ears.
Anyhoo… time I did a video. The old one is shot with a little point-and click, so is a bit ropey. I’ve got all the gear I need to do it… but I keep getting daunted by the quality of other people’s videos. I’ve made a page of some of them here.
I’d really like to make one like this:
But it’s a lot harder than it looks.
Still… great video. You can see examples of the golden ratio all through it. Shallow depth of field, desaturated almost to the point of monochromicity, beautifully balanced shots… interesting subject. Really annoying tune.
The artefact being created here though isn’t the drawing, it’s the video of the making of the drawing. Meta. Process. Something I’ve been thinking about a fair bit recently – went on about it here.